{"id":6231,"date":"2022-05-04T09:58:40","date_gmt":"2022-05-04T09:58:40","guid":{"rendered":"https:\/\/pukt.e-kei.pl\/u1\/?post_type=project&#038;p=6231"},"modified":"2022-05-25T07:56:24","modified_gmt":"2022-05-25T07:56:24","slug":"yellowstone-club-koncepcja-wizualna","status":"publish","type":"project","link":"https:\/\/erhverv.fotohavn.dk\/pl\/project\/yellowstone-club-koncepcja-wizualna\/","title":{"rendered":"Yellowstone Club"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;6vw||6vw||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; 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custom_margin_phone=&#8221;6vw|4vw||0vw|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding_tablet=&#8221;2vw|2vw|2vw|2vw|true|true&#8221; custom_padding_phone=&#8221;6vw|4vw||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;right&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;4vw&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;2vw&#8221; header_font_size_phone=&#8221;8vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Wyzwanie<\/h2>\n<p>&nbsp;<\/p>\n<p>Wsp\u00f3\u0142tworzenie tre\u015bci, makiet UX UI, stworzenie zdj\u0119\u0107, film\u00f3w, strony internetowej i po\u0142\u0105czenia w ca\u0142o\u015b\u0107 wraz z kampani\u0105 online dla prywatnego kurortu <a href=\"https:\/\/yellowstoneclub.com\/\">Yellowstone Club<\/a> w Big Sky, Montana, USA to przesz\u0142o dwuletni projekt wykonany we wsp\u00f3\u0142pracy z (HUG) London.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; 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custom_padding_phone=&#8221;2vw|4vw||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;right&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;4vw&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;2vw&#8221; header_font_size_phone=&#8221;8vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Rozwi\u0105zanie<\/h2>\n<p>&nbsp;<\/p>\n<p>Skompletowali\u015bmy zesp\u00f3\u0142 sk\u0142adaj\u0105cy si\u0119 z UX \/ UI designer\u00f3w, animator\u00f3w oraz programist\u00f3w, kt\u00f3rzy sprawnie postawili wymy\u015blony kr\u00f3j witryny. Dzi\u0119ki dobrej komunikacji mo\u017cliwe by\u0142o szybkie dzia\u0142anie i weryfikacja opracowanych wcze\u015bniej makiet. Zrobili\u015bmy zdj\u0119cia, oraz film reklamowy pokazuj\u0105cy to pi\u0119kne miejsce tak aby wszystko razem stanowi\u0142o subteln\u0105 ofert\u0119 zakupu nieruchomo\u015bci. Wszystko w \u015bcis\u0142ej wsp\u00f3\u0142pracy z agencj\u0105 reprezentuj\u0105c\u0105 klienta.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||10vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#29282D&#8221; border_width_left=&#8221;0px&#8221; border_width_top_tablet=&#8221;&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|desktop&#8221; border_width_right_tablet=&#8221;2px&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; border_width_bottom_tablet=&#8221;2px&#8221; border_width_bottom_phone=&#8221;0px&#8221; border_width_bottom_last_edited=&#8221;on|phone&#8221; border_width_left_tablet=&#8221;0px&#8221; border_width_left_phone=&#8221;2px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; 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sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;44px&#8221; sticky_limit_bottom=&#8221;section&#8221; text_font_size_tablet=&#8221;1vw&#8221; text_font_size_phone=&#8221;5vw&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;relative&#8221; positioning_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; sticky_offset_top_tablet=&#8221;67px&#8221; sticky_offset_top_phone=&#8221;67px&#8221; sticky_offset_top_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Fotografia<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||10vw||false|false&#8221; 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header_3_font_size_phone=&#8221;8vw&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Fotografia nieruchomo\u015bci<\/h3>\n<p>&nbsp;<\/p>\n<p>Zdj\u0119cia, kt\u00f3re powsta\u0142y przy okazji naszych dw\u00f3ch pobyt\u00f3w u klienta, przedstawiaj\u0105 wykreowane sytuacje \u015bci\u015ble okre\u015blone przez zamawiaj\u0105cego. Zdj\u0119cia mia\u0142y by\u0107 wykonane w naturalny spos\u00f3b bez anga\u017cowania dodatkowego o\u015bwietlenia i bez ingerencji postprodukcyjnej poza podstawow\u0105 kolor-korekcj\u0105. Klientowi zale\u017ca\u0142o na jak najwi\u0119kszym naturalizmie przedstawianych scen, tak aby nie wzbudza\u0142y odczucia wykreowanego \u015bwiata, a by\u0142y swoistym odniesieniem do albumu z wakacji, kt\u00f3ry ka\u017cdy z nas wykonuje w intuicyjny spos\u00f3b.<\/p>\n<p>Zdj\u0119cia nieruchomo\u015bci przedstawiaj\u0105 w tym wypadku obszar 400 km2 prywatnej powierzchni zaliczanej do top 10 Real Estate na \u015bwiecie. Inwestycja warta przesz\u0142o 500 mln $ przyci\u0105gn\u0119\u0142a nazwiska takie jak Gates, Affleck, Timbarlake, Bundchen, Weiskopf. Skala projektu zapiera dech w piersi a dba\u0142o\u015b\u0107 o szczeg\u00f3\u0142y jest imponuj\u0105ca. 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header_3_font_size_phone=&#8221;8vw&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Filmy reklamowe<\/h3>\n<p>&nbsp;<\/p>\n<p>Yellowstone Club to aktywno\u015b\u0107 na \u015bwie\u017cym powietrzu. Nie ma czego\u015b takiego jak z\u0142a pogoda, jest co najwy\u017cej nieodpowiednie ubranie. Klient zam\u00f3wi\u0142 uj\u0119cia przedstawiaj\u0105ce aktywno\u015bci w obr\u0119bie YC. Poszczeg\u00f3lne uj\u0119cia tworz\u0105 charakter tego miejsca, oddaj\u0105c je w 100%. Film jest publikowany w mediach spo\u0142eczno\u015bciowych i na stronie internetowej. Pozbawione d\u017awi\u0119ku obrazy pozwalaj\u0105 przenie\u015b\u0107 si\u0119 widzowi w pokazane miejsca i pozwoli\u0107 dzia\u0142a\u0107 wyobra\u017ani. Filmy kt\u00f3re powsta\u0142y to filmy dokumentalne o zabarwieniu reklamowym. Przenosz\u0105 widza w \u015bwiat cudownych chwil, daj\u0105 wyobra\u017ani pole do popisu. Idealnie wpisuj\u0105 si\u0119 w koncepcj\u0119 wizualn\u0105 przedsi\u0119wzi\u0119cia i mia\u0142y du\u017cy na nasze <a href=\"https:\/\/erhverv.fotohavn.dkportfolio\">portfolio<\/a> i do\u015bwiadczenie.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||10vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; scroll_vertical_motion=&#8221;0|20|20|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|20|20|100|1|0|0&#8243; scroll_fade=&#8221;0|20|20|100|0|100|100&#8243; border_color_all=&#8221;#29282D&#8221; border_width_right=&#8221;0px&#8221; border_color_right=&#8221;#29282D&#8221; border_width_right_tablet=&#8221;0px&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; 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custom_padding_phone=&#8221;6vw|4vw|6vw|0vw|true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;right&#8221; text_font_size_tablet=&#8221;4vw&#8221; text_font_size_phone=&#8221;4vw&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2vw&#8221; header_font_size_phone=&#8221;8vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;3vw&#8221; header_3_font_size_phone=&#8221;8vw&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Koncepcja wizualna<\/h3>\n<p>&nbsp;<\/p>\n<p>Klient od samego pocz\u0105tku postawi\u0142 g\u0142\u00f3wny akcent na narracj\u0119 obrazem.Wa\u017cne s\u0105 emocje, jakie towarzysz\u0105 nam gdy oddajemy si\u0119 ulubionym aktywno\u015bciom na \u015bwie\u017cym powietrzu. Wa\u017cna jest rodzina z kt\u00f3ra chcemy sp\u0119dza\u0107 jak najwi\u0119cej wolnego czasu. Yellowstone Club umo\u017cliwia cz\u0142owiekowi ca\u0142kowit\u0105 integracj\u0119 z natur\u0105 w prawdziwie ameryka\u0144skim stylu. Wizualno\u015b\u0107 oddzia\u0142uje na odwiedzaj\u0105cego stron\u0119 na ka\u017cdym kroku. Strona zawiera du\u017co wi\u0119cej zdj\u0119\u0107 ni\u017c opis\u00f3w. Koncepcja wizualna i prowadzenie storytellingu maj\u0105 zach\u0119ca\u0107 do przynale\u017cno\u015bci do elitarnego klubu ludzi, kt\u00f3rych sta\u0107 na zakup rezydencji lub apartamentu w obr\u0119bie Big Sky Resort w stanie Montana w USA.<\/p>\n<p>&nbsp;<\/p>\n<p>Strona internetowa w publicznej domenie ma charakter informacyjny i reklamowy. Koszt zakupu m2 nieruchomo\u015bci jest tak wysoki, \u017ce zainteresowani transakcj\u0105 nie warunkuj\u0105 zakupu od oferty online. 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border_width_left=&#8221;0px&#8221; border_color_all_tablet=&#8221;&#8221; border_color_all_phone=&#8221;#F1EDE9&#8243; border_color_all_last_edited=&#8221;on|phone&#8221; border_width_top_tablet=&#8221;&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|phone&#8221; border_width_bottom_tablet=&#8221;&#8221; border_width_bottom_phone=&#8221;&#8221; border_width_bottom_last_edited=&#8221;on|phone&#8221; border_color_bottom_tablet=&#8221;&#8221; border_color_bottom_phone=&#8221;#29282d&#8221; border_color_bottom_last_edited=&#8221;on|phone&#8221; border_width_left_tablet=&#8221;0px&#8221; border_width_left_phone=&#8221;2px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; border_color_left_tablet=&#8221;&#8221; border_color_left_phone=&#8221;#29282d&#8221; border_color_left_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>do\u015bwiadczenia jako produkt<\/h3>\n<p>&nbsp;<\/p>\n<p>Wsp\u00f3lnie z agencj\u0105 reprezentuj\u0105c\u0105 klienta odnale\u017ali\u015bmy j\u0119zyk komunikacji obszarem do\u015bwiadcze\u0144 i prze\u017cy\u0107, kt\u00f3re s\u0105 konsekwencj\u0105 zakupu nieruchomo\u015bci w obszarze Yellowstone Club.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; 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Poczucie szcz\u0119\u015bcia, ciep\u0142a i bezpiecze\u0144stwa to podstawowe atuty tego miejsca. 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Dobre towarzystwo i d\u0142ugie zdrowe \u017cycie. Strona buduje informacje za pomoc\u0105 prostych komunikat\u00f3w, kt\u00f3rych kolejno\u015b\u0107 zosta\u0142a precyzyjnie okre\u015blona w makiecie klienta. Odczucie wyj\u0105tkowo\u015bci i &#8222;simple living&#8221; ma towarzyszy\u0107 odwiedzaj\u0105cym od pocz\u0105tku do ko\u0144ca. Jedyna ekstrawagancja &#8211; to informacja pogodowa oraz warunki na stoku, podawane w formie online i pdf, wysy\u0142anego na maila w ustalonym harmonogramie.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||10vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; scroll_vertical_motion=&#8221;0|20|20|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|20|20|100|1|0|0&#8243; scroll_fade=&#8221;0|20|20|100|0|100|100&#8243; border_color_all=&#8221;#29282D&#8221; border_width_right=&#8221;0px&#8221; border_color_right=&#8221;#29282D&#8221; border_width_right_tablet=&#8221;0px&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; 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